New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
Equal Value: The Price-Ramped Deal. Price-Ramped). Folks might release backlog in some sort of unbilled total contract value (TCV) metric which I suspect is similar [2]. Let’s say in this example the customer is getting the exact same value in all 3 years (e.g., Payment structure. $1M. GAAP revenue. $1M. ASC 606 revenue. $2M.
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