New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
Equal Value: The Price-Ramped Deal. Price-Ramped). For an early stage startup with no history of actually making these deals come true, that is not a bad position. Folks might release backlog in some sort of unbilled total contract value (TCV) metric which I suspect is similar [2]. Payment structure. $1M.
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