New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
Folks might release backlog in some sort of unbilled total contract value (TCV) metric which I suspect is similar [2]. Moreover, not all application development projects succeed and if they fall behind on building the customized application they will likely delay the planned roll-outs and try to delay the payments along with them.
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