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7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. 7 CX strategy examples Avast cyber security Kone elevators Gusto payroll and HR service Dell computers A US Airport Southwest Airlines Nordstrum Why have a CX Strategy? We have a mantra.

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SaaStr Podcast #372 with 6sense CMO Latané Conant

SaaStr

What can teams do to bring their themes to life? As I’ve said before, I’ve heard so many good things from Brian and the team at Venrock. And so I started to build some of classic demand gen functions, like BDR team. I’m going to look at the buying team. Who is involved? What needs to be ready?

Scale 173
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Dr. Gleb is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision making strategies. His cutting edge thought leadership has been featured in over 550 articles and 450 interviews in the likes of Fast Company, CBS News, and Time. We’re on iTunes.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209
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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

Before that, he worked for 12 years at Trilogy, where he held key leadership roles helping the company grow from a start-up to a $300 million business. What does Jeff mean when he says, “the developer first approach is a maturation of the supply chain of software?” How can leaders both be authoritative and vulnerable simultaneously?

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

If you missed episode 122, check it out here: Tips for Building a Diverse Team of High-Quality Salespeople with Wesley Ulysse. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning. We’re on iTunes.

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SaaStr Podcasts for the Week with Chris O’Neill and Jason Lemkin

SaaStr

I’ve held a bunch of technology leadership roles in startups, in rocket ships and turnarounds, including about 10 years at Google, and just over three years leading efforts at Evernote. So over the course of those 20 or so odd years in technology leadership roles. Thank you, Jason and the SaaStr community, for including me.

Scale 188