AI Search Market Research Payments 
Andreessen Horowitz
JUNE 3, 2024
Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.
User Pilot
AUGUST 15, 2023
Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.
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User Pilot
JUNE 30, 2023
TL;DR Content localization is the process of adapting your content so that users in different countries feel as if it was originally written for them. The process includes translation. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.
GetUplift
FEBRUARY 14, 2024
2 Relying on the ‘HIPPO’ too much — without doing supporting market research More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion). For example leveraging AI, machine learning or automation to “serve” the right message to customers.
FastSpring
FEBRUARY 23, 2023
Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Hreflang is a metadata tag that tells a search engine which language and geographical region a webpage is targeting. Learn more about our localized branded checkout. So our name this year is gonna be changing.
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