SaaStr

JUNE 9, 2025

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B 180

B2B Marketing Scale Benchmarks 180

SmartKarrot

OCTOBER 26, 2022

The classic business proverb, 80% of your sales originate from 20% of your clientele, holds true for most firms. When a sale is closed, the work is not finished. Every customer interaction influences how consumers perceive a brand, which impacts sales. On the other hand, poor customer service causes significant churn.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

SmartKarrot

JUNE 10, 2022

The campaign generated around $180,000 in sales for Starbucks. The non-sales profit through the campaign was even greater. This way, the brand got more leads to engage for further sales growth. This simple technique provided the brand with a whole bunch of advertising material for free.

Marketing 10

Marketing Scale Advertising Social Media 10