article thumbnail

SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

article thumbnail

SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. But with the complexity of SaaS products comes an unlimited number of marketing possibilities. What is SaaS marketing? SaaS marketing is strategic promotion for software-as-a-service (SaaS) companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Let’s get started.

Scale 74
article thumbnail

Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

article thumbnail

What is flat rate pricing? Examples, definition, pros and cons

ProfitWell

Sometimes, you can’t help but wish for an easier way to buy SaaS. It’s no secret that tiered plans are rapidly becoming the gold standard of pricing for SaaS. But is a multiple-choice approach the only option for SaaS businesses seeking to grow in an increasingly complicated market? Who is using a flat rate pricing strategy?

Pricing 59
article thumbnail

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She has 20 years of experience in sales leadership and the talent acquisition industry.

article thumbnail

SaaStr Podcast #358 with Tipalti Founder & CEO Chen Amit

SaaStr

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. In Today’s Episode We Discuss: * How Chen made his way into the world of SaaS and came to found the leader in account payables with Tipalti. * How can this be done?