Kellblog
JANUARY 24, 2020
They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.
Practical Advice on SaaS marketing
MARCH 18, 2010
He maintained that in his organization much of the marketing material they've produced - white papers, data sheets, customer stories, etc. A few years ago, I remember talking to a sales rep from a company that promoted white papers and customer case studies to qualified IT buyers. isn't even used. or the wrong kind?
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Sales Hacker
DECEMBER 9, 2019
Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Every sales org feels the pressure to close deals faster. Don’t miss episode 88.
Intercom, Inc.
FEBRUARY 1, 2018
That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads. We were closing deals.
Sales Hacker
DECEMBER 8, 2017
Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Re-Thinking the Role of the SDR.
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