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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. At Acorns, my team included user acquisition, CRM marketing, and growth product.” Acquisition. Defining Growth . Hila explains. Activation.

B2C 65
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. Before Quip, Sam spent an incredible 3 years at Dropbox where he was the first enterprise sales rep in the entire company.

Scale 184
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. You engage the marketing team and you do a lot of acquisition and people are coming. Tony Yang: I totally agree.

Startup 52