Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Andreessen Horowitz

APRIL 9, 2024

They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data. I’ve written my share of ambitious e-books and white papers and things like that along the way. This is different, right? It’s on the shelves at Barnes & Noble.

Scale 113

Scale Technical Review AI Sales Hiring 113

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. any of it?—?to

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40