Acquisition, Market Segmentation, Marketplace as a Service and Sales Funnel

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen. Looking back vs. looking forward. Pipeline Coverage.

Sales Hiring

Sales Hiring Acquisition Forecasting Outsourced Development

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data

Data Marketplace as a Service Advertising Branding

SaaS Brief

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

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