Remove Acquisition Remove Headcount Remove Investment Remove Marketplace as a Service
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SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank (Pod 617 + Video)

SaaStr

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

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How to build a successful embedded payments strategy | Ep 33

Payrix

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

Payments 100
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Matt Garratt: So for those that aren’t familiar with Salesforce Ventures, we are the strategic investment arm for Salesforce. I was an account executive covering financial services vertical and covering in New York. One is investing in your team, calibrating your operations and then re-qualifying your customers.

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Are you a marketplace or are an e-commerce retailer? We are a very engineering-centric company, so 50% of headcount is always going to be on engineering. We just were never going to get that headcount.

Scale 162
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? Here’s Rachel.

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Your Average CAC is Lying to You -- What to do Instead

Brian Balfour

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. We assume the other tiers all are self service and don’t require sales. Average marketing/sales cycle is less than 30 days.

Scale 71