Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? *

SMB 180

SMB Scale Startup Marketplace as a Service 180

Sales Hacker

MARCH 18, 2019

How to build both SMB and Enterprise-grade CS teams and what tools to use to empower them. The importance of the discomfort of customer feedback. We have Roger Scott, the EVP and chief customer officer at New Relic. Growing the Customer Base. And so my happiness, my success is dependent on your happiness and success.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially especially for SMB SaaS startups. Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

yoursales

JANUARY 28, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Acquisition by Dropbox announced on March 9th 2021. Mimiran – More Leads and More Deals for SMB Services Business. Drift – a messaging app for sales & customer success. Other Tools.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

Hitenism

DECEMBER 26, 2016

The animal is your customer type. Work backwards from there to get your pricing model and acquisition channels. SMB-focused companies often find growth by going upmarket. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service.

Scale 152

Scale SaaS Marketplace as a Service SMB 152