2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management
OPEXEngine
FEBRUARY 13, 2020
A Couple SaaS Generations Ago… Traditional software companies managed sales, product development, finance and HR in siloed organizations by function. Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. Cross functional management was attempted but often not effective.
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