SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. What would make them reconsider?
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