Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. When Workplace became a real thing at Facebook, I was in London.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OpenView Labs

FEBRUARY 11, 2021

Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that. You’re giving away the product for free forever (freemium), or a set period (free trial). Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Customer Acquisition Cost (CAC). & Customer acquisition. But also generally pretty high CAC, customer acquisition costs. MRR, obviously.

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. You earned your seat at the table.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130