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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. In QuickBooks, add “Marketing” account as a subaccount of Sales & Marketing.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Currently she's Executive in Residence with Reforge and advising other companies.

Startup 52
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. How to find advisors when you’re a CEO [22:32]. We went through an acquisition and we got bought. Rob May being the founder and CEO of the company, and a great mentor for me. We’re on iTunes.

Scale 108
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Simple Frameworks For Success (Full Video + Success)

OnStartups

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.

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Simple Frameworks For Success (Full Video + Success)

OnStartups

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.