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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. Join us at SaaStr Europa 2022. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

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Marketing Automation vs CRM: Differences and Their Integration (Best Tools to Use in 2022)

How To Buy Saas

Target Audience: A CRM platform primarily serves salespeople, but a marketing automation system assists members of the team is focusing on marketing. Marketing Automation refers to the process of using an automation service to automate repetitive marketing tasks. Best Marketing Automation Software in 2022. Generate Better Leads.

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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

Growth is king in 2021 and likely will be again in 2022. Hiring a traditional outbound sales team to target CIOs used to be the norm for B2B sales. Today, going to market is often multifaceted and requires developing technical and commercial partnerships, selling through cloud marketplaces, and leveraging your product for growth.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey. Keep an eye out as we will be making regular updates.

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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Developing a robust forecast is imperative for your future success.

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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. In September 2022, Dopple publicly launched its new platform. But Dopple’s team took the opposite approach. It starts with self service.