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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. How was that possible? Click To Tweet. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. How was that possible? Tweet this quote.

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How to Close the Enterprise When You’re Just a Startup (Summit Replay)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. First strategy here is to build the relationship on a human level , and I think one element of that is you’ve got to get in person. If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. So the actions are define and design the funding strategy seed extremely well. It’s known that you can probably sell those first couple of contracts. I’m the founder of Blossom Capital.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. The first few dozen courses that we published on the platform were authored by the Pluralsight co founders. .” We’re going to change things.

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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2. Why is it no longer to come into large enterprises with a small contract and expand? How has Peter found the transition from CTO to CEO this time?