SaaStr

MAY 19, 2019

Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive. That means an effective 81 month customer lifetime value from SMBs. This is a critical metric. and LTV is $2,398.

SMB 270

SMB Customer Lifetime Value AWS Churn 270

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & MRR, obviously. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!).

Scale 96

Scale Startup Technical Review Software Review 96

Baremetrics

DECEMBER 7, 2023

The company grew their total spend from $390k/mo to $750k/mo during 2018. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

User Pilot

JULY 23, 2020

Retention is the principal factor behind Customer Lifetime Value (CLV). It’s easy to get hung up on sectoral benchmarks that ignore the huge variety of business types covered by a term like “SaaS” – which range from the incredibly sticky, such as AWS and Microsoft Azure, to services customers may only use rarely.

Retention 94

Retention SaaS Payments Strategy Payment Solutions 94

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!).

Scale 69

Scale Startup Technical Review Software Review 69

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!).

Scale 40

Scale Startup Technical Review Software Review 40