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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. However, as the company grew, their systems started to fail all the time, prompting the team to re-think their approach and look for a scalable solution. What is Buffer. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. However, as the company grew, their systems started to fail all the time, prompting the team to re-think their approach and look for a scalable solution. What is Buffer.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

And the companies choosing the independent path are not all hipster led lifestyle businesses choosing nobility over bankroll and operating with a chip on their shoulders. The company had for a few years prior followed a growth-first path, hiring aggressively and prioritizing projects designed to make an immediate impact on their growth rate.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with.

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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

I’d taken lots of trips and managed a team out there and I decided to basically make the move to the Bay Area in 2014 as a CIO for a company called Qualys. And so the timing and opportunity just aligned and here I am. Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

Join G2 Crowd CEO Godard Abel for a session on the secrets to the top-rated vendors on G2Crowd, AppExchange, and other platforms. I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students.