2012 Operational efficiency. Trends 
SaaStr
AUGUST 7, 2020
And they do on operational efficiency frankly and our value proposition at Coupa has always been to help companies become more operationally efficient. You want to remain positive, but I look back at some of the first SaaStr blog posts in 2012. I worry about supply chains. Shopify is a $120 billion company today.
BetterCloud
SEPTEMBER 30, 2021
Since 2012, we’ve been surveying IT professionals and publishing research to better understand what the shift to SaaS means for IT, end users, and the broader organization. But the data clearly reveals that they too are trending in the same direction as SaaS-first workplaces. Improved operational efficiency.
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Natalia Luneva
APRIL 24, 2025
Initially launched in 2012, Stripe Connect has expanded its capabilities to support diverse business models, making it an ideal choice for on-demand services, e-commerce platforms, crowdfunding sites, and more. These integration capabilities improve operational efficiency, enhance customer experiences, and ensure cohesive data management.
SaaStr
AUGUST 15, 2020
So what’s happening right now and trends, and then we’ll do a little speculation about the far future and where to those trends go over time. Nick Mehta: Power of the developer, or the API economy, both of you play very much in both those trends. Talk about what the near term trends are. Jay Snyder: Yeah.
Sales Hacker
NOVEMBER 10, 2020
But we’re also a pretty capital efficient business where 18 people, and the heavy head count is actually in product and engineering. AJ Bruno: Yeah, that’s also an interesting story because in 2012, my wife and I were on the West coast. I didn’t even know what the term SDR meant in 2012. That was his thing.
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