What The Downturn Will Probably Look Like in SaaS
SaaStr
SEPTEMBER 26, 2019
What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. And even before they did, panic set in in businesses with no cash reserves. functioned.
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