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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. MRR numbers were changing all the time. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? But I got an introduction from a former colleague to Salesforce, and that was about a decade ago in 2010. She kicked my butt in every metric you could possibly imagine.

Scale 174
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article thumbnail

How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. MRR numbers were changing all the time. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. Emilie : The way I see it, the bar is higher because on the … because of education, there has been a metrics war.

New CTO 147
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2010, Sean Ellis coined the term "Growth Hacking" Again, it's the same process being applied over more elements of the customer journey. Same process, different medium. It is operations => rules-based growth.