Andreessen Horowitz
APRIL 23, 2024
I’ve been an entrepreneur since 2006. When you’re starting a new company, you ask “who should I use for banking, who should I use for card processing, payroll, etc.?” Alex: The other side of the equation on customer acquisition is monetization. It’s a transaction business.
Casey Accidental
NOVEMBER 28, 2023
Eventually, the company needed to layer in new advertiser focused loops to monetize, but I’ll skip that detail for now. The company requires either new growth loops or new products to acquire, retain, or monetize better. The entirety of Pinterest for the first few years I was there was tuning these loops in one way or another.
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Neil Patel
JULY 12, 2021
But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023. The good news?
SaaStr
NOVEMBER 7, 2019
How can a simple offering be transformed into its own platform? Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Want to see more content like this?
SaaStr
MAY 9, 2019
And so, a really big disconnect is not actually pursuing the strategy that just interests you, you have to pursue the strategy that actually is commensurate with how much you’re going to charge and who your customers are. What’s interesting, though, is that this strategy of selling founders early has pluses and minuses.
Unbounce
JUNE 29, 2021
Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. The options are endless, but your marketing strategy should determine which choice is most relevant.
FastSpring
APRIL 1, 2021
Luckily, you can take a lot of actions to influence that process and showcase your value. In this piece, I will walk you through a few strategies you can use to increase your free trial conversion rate. Or maybe the onboarding process is too complicated. It requires strategy and near-perfect execution. Opt-in Free Trial.
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