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From $800k to $274M in 4 Years - The Story of Ariba

Tom Tunguz

in sales and marketing efforts in the years before generating more than $200 million in revenue. At the time of its IPO, the company was only investing about 75% of its revenue and sales and marketing. Ariba enjoyed terrific sales efficiency through its first three years. Ariba’s growth was remarkably efficient.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

Peter : 2002, I guess or so. Jason : The world ended in 2002 too. I was a software developer, a product person. ” I have apples for sale. Jason : Sales efficiency goes down. Jason : Related to that, how do you think about how many of your sales teams should perform? Peter : Yeah.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. At what point will you introduce Sales into the buyer’s journey? . Metrics: What’s your target win rate for sales opportunities? .

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4 Neglected Truths About Live Chat For Start-ups

Outseta

Live chat tools come with the promise of completely changing your approach to marketing, of revolutionizing the way you deliver customer support, and there’s even companies like Swayed that are building live chat tools with the goal of replacing sales reps altogether. Their sales reps were slick and convincing. A phone tree.

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! I’m like, “Where can I talk to a sales rep?” Can you get to $100 million without a sales team, do you think?

Scale 352
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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. It was acquired by eBay in 2002 but split in 2014. Customer Support. Salesforce. Key Takeaways.

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Employee Spotlight: Bill Wilson, Senior Director of Product and Kite Designer

FastSpring

My first job in tech was in 1998 as a software developer. In about 2002, I got into more of a leadership position for satellite offices of larger companies. It is always really cool to talk to sales leaders, and Brian is a genuine down to earth guy. How long have you been working in the SaaS/Tech industry?