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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

I remember…I’m pretty old, so 20 years ago I walked into my dad’s office and he’s a real estate developer, and for the first time ever in my life I noticed that everyone at the office had a computer on their desk. We started development in early 2004. Slack for Business? You had a BlackBerry in 2002.

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From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. Kevin : We kept it fairly vague, if you will, but we’re going to be really focused on the go-to-market elements of the freemium to enterprise model. My name is Kevin Egan.

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

We wanted to automate research that was being outsourced and then we wanted to take it to the world. Jared started, this is in 2002, he’s got the Antonio Banderas look going on there. I mean we targeted the academic market, which is a horrible business model. What we do is we help companies close the experience gap.