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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. Today, about 12% do (240 of 2000 customers).

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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

I just thought that if there was anybody left at the end of day two that had anything they wanted to talk about, scaling SaaS, fundraising, hiring, anything, and I could be helpful, we could do a little extra Q&A. Now there are 20 or 30 public SaaS companies we can learn from. But the downturn in SaaS, at best, is uneven.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

I’ve been fortunate to work in a number of SaaS businesses in my career. In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. In others however, growth has seem like a slog.

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