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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. Today, about 12% do (240 of 2000 customers).

Payments 303
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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

I just thought that if there was anybody left at the end of day two that had anything they wanted to talk about, scaling SaaS, fundraising, hiring, anything, and I could be helpful, we could do a little extra Q&A. Now there are 20 or 30 public SaaS companies we can learn from. But the downturn in SaaS, at best, is uneven.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. They target small business owners and offer their product on a freemium model.

Scale 192