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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Could you switch to another app? Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. Coupa plans the majority of its customers to be running payments through their platform in 10 years. Today, about 12% do (240 of 2000 customers). Coupa now managements $2.5T

Payments 303
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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

These are categories of software that have existed for 30 or 40 years for a reason. You can mock Salesforce or Oracle or Workday, but these are endemic issues that will always need heavy software. Then a lot of folks will say, “Well, great, another video app. Jason Lemkin: They’re painkillers.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. Factors to consider. Availability of resellers.

Scale 192