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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR. Could you switch to another app? Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. Today, about 12% do (240 of 2000 customers). 5 Interesting Learnings: 1.

Payments 296
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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

Look at Snowflake and GitLab and ZoomInfo, growing almost 60% at a billion in revenue. I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. They target small business owners and offer their product on a freemium model. Factors to consider. Product capability.

Scale 192