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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. Factors to consider. Availability of resellers.

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