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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

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The top SaaS companies ruling the East Coast

SaaStock

Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. Leading commerce platform Shopify helps merchants set up and manage their business and stores across various sales channels.

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The SaaS superstars of the East Coast

SaaStock

Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. Leading commerce platform Shopify helps merchants set up and manage their business and stores across various sales channels.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. I mean, literally.

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How AI could impact the B2B software industry in the next decade

Point Nine Land

In my article “SaaS” is not to be understood as an industry, but rather as an innovation wave (product and business model innovation) which impacted the B2B software industry in the 2000s and came after the “on-premise” wave. Many SaaS companies were “too early” and failed because of the market timing. The timing aspect is crucial.

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Starting Up In A Downturn with Cloudflare COO and Co-Founder Michelle Zatelyn (Video + Transcript)

SaaStr

And I think trying to get that first team to come join you and then scaling the team and who you need to be your first 20 teammates, who you need to be 20 to 100, who you need to go from 300 to 2000. And today, of course, we have a recruiting team. We have a great recruiting team and they partner with the hiring managers.