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How to Make Money From OTT Platforms and Video on Demand

Neil Patel

Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). What Is Video on Demand (VOD)? What Is OTT? Pros of OTT.

Payments 104
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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145
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An In-Depth Guide to Subscription Billing Platforms (+ 5 Options)

FastSpring

However, the vast majority of companies doing subscription billing will also need a solution for other aspects of subscription billing management including: Payment processing. For example, some billing solutions only support SaaS companies while others also support companies selling physical goods and/or services (e.g., FastSpring.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Resources

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? “For example, regular ‘fresh’ content makes it more likely our work will be featured in leading industry newsletters or shared by other thought leaders.”

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Which technology solutions do they use? For each campaign and industry, there are vital metrics. Watching a video. Video metrics. Video is an integral part of the ABM toolkit. Research shows 72% of people prefer watching a video to reading. Completions, meaning people who watched your entire video.

Strategy 107