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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99
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Fighting Envelopment Strategies: When and How To Don Your Startup Coyote Vest

Kellblog

Siebel transforming sales force automation (SFA), the category it originally created , into customer relationship management (CRM) by building its own marketing automation and acquiring customer service via Scopus [1] [2]. For example, back in the early days of CRM, sales, marketing, and customer service were all defined as in the space.

Strategy 115
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Three Marketing Lessons from The Political Realm

Kellblog

Now, let’s zoom back to Silicon Valley and think about how a sales team might allocate their energy across problem/solution/proof. How can we apply these framing lessons to Silicon Valley sales and marketing? If this seems like too small a battle, go inspire yourself by listening to some recordings of sales calls.