Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). For example, personal finance apps like PayPal (47%) and Revolut (35%) use a lot of text in their starting screens to display information about accounts, recent transactions, and activity. Personal finance: (PayPal, Revolut) 41.0%.
Let's personalize your content