Freemium is Back! But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model.
SaaStr
FEBRUARY 18, 2021
Let’s do the math: Assume you can get $10/mo per paid user (a good basic price for Freemium for SMBs). In VSB or SMB business apps, you can get to one million paying customers — but you really, really need something broad-based to get there. Intuit, Microsoft, Adobe, PayPal. To build a $100m business (i.e.,
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