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Freemium is Back! But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model.

SaaStr

Let’s do the math: Assume you can get $10/mo per paid user (a good basic price for Freemium for SMBs). In VSB or SMB business apps, you can get to one million paying customers — but you really, really need something broad-based to get there. Intuit, Microsoft, Adobe, PayPal. To build a $100m business (i.e.,

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

SaaStr 328: SaaStr CEO Jason Lemkin and Gorgias CEO Romain Lapeyre on What They’re Seeing with SMB E-commerce Customers. Gorgias is the leading help center on the Shopify platform, and that gives them a pulse into a large segment of SMBs in particular. Romain Lapeyre is CEO of Gorgias.

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SaaS Billing Best Practices: 10+ Subscription Strategies for SaaS and Software Companies

FastSpring

How SoStocked increases retention through grandfathering existing customers into lower prices. When you raise your prices, don’t raise them on your existing customers,” co-founder Chelsea Cohen explains. Chelsea also encourages SaaS companies to experiment with pricing to increase customer demand. Learn more here.

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Best Time Tracking Software

Neil Patel

Clockify – Best Reporting Features Time Doctor – Best for Employee Monitoring Toggl Track – Best for Holding Everyone Accountable TSheets – Best for GPS Monitoring Tick – Best for SMB Time Management. By integrating with services like Quickbooks and PayPal, these tools can handle the job in a few clicks.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

The ideal buyer for lower-priced businesses might be a solopreneur looking for a hands-off stream of income. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. These types of customers are also usually price-inelastic and need tools within a specific budget.

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Kellblog Predictions for 2023

Kellblog

While staggered boards and poison pills can stave off hostile takeovers, the best protection against an undesired acquisition is a high stock price. Consumption pricing. Companies who sell to SMB may see increased amounts of uncontrollable churn as customers cease operations. The bloom comes off the consumption pricing rose.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So I think just opening your aperture when you’re thinking about marketplace, not assuming it’s just a small commercial SMB market sales. Rico Mallozzi: Yeah, I think oftentimes people look at marketplaces as like a storefront, like an eBay, but it’s much more like a PayPal.

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