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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. With this software, you have access to tools that help with: blogging SEO social Media website lead management landing pages calls-to-action marketing automation email analytics. It only takes a few minutes to set up a board.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

And after you’ve mastered the sales process, Chargify is here to handle your recurring billing. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

A vulnerability assessment scans a website or web app's surface, identifying weaknesses in its security without going deep into a network and breaking anything. Penetration testing is a method that evaluates the security control of your premises to determine the best possible improvements to your web application's security posture.

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How to Close the Enterprise When You’re Just a Startup (Summit Replay)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome limited sales support. How to overcome limited sales support (06:15). ? All right guys, welcome to the Sales Hacker’s Success Summit presentation, How To Close The Enterprise When You Are Just A Startup.

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SaaStr Podcast #358 with Tipalti Founder & CEO Chen Amit

SaaStr

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. At ECI Telecom, Chen founded its ADSL business unit and led it from inception to $100 million in annual sales. He also was co-founder and CEO of Verix.