Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. The key tenet is to understand the real job customers are using or “hiring” your product for. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace).

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JANUARY 14, 2020

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. That was when we realized we had to go hire some experienced enterprise go-to-market leaders, like Heather Zynczak who runs marketing at Pluralsight.

B2B 134

B2B B2C Scale New CTO 134

SmartKarrot

SEPTEMBER 25, 2020

HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. The web-based software development version control and project collaboration platform, GitHub uses the SaaS model of delivery. The trilogy of software development, project management, and content management is nowhere better than Atlassian.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

SmartKarrot

SEPTEMBER 25, 2020

HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. The web-based software development version control and project collaboration platform, GitHub uses the SaaS model of delivery. The trilogy of software development, project management, and content management is nowhere better than Atlassian.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8