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The key takeaway is that full automation is the new expectation, and it takes time and resources to build, but the cost will go down with advancements in technology and infrastructure. The models used by the company are changed often, with different steps having different models, and the team tests something new every week.
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. You need a lot of education.
How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Are marketing becoming the newsales team with their content being used more and more in the salesfunnel? Bret was formerly the CTO at Facebook.
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