Marketplace as a Service Payment Features Product Marketing SMB 
Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.
OPEXEngine
MAY 18, 2021
SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
MARCH 20, 2020
317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This episode is sponsored by TaxJar.
OPEXEngine
FEBRUARY 22, 2022
SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.
Intercom, Inc.
DECEMBER 13, 2018
Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Ultimately, the product works for every company.
Unbounce
JUNE 16, 2020
especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. Treat it like a checklist: First, have you achieved some level of product-market fit?
SaaStr
SEPTEMBER 27, 2019
268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. And that was around the time that I left and then since then HubSpot has built an invoice generator and a bunch of other things.
Expert insights. Personalized for you.
106 
Let's personalize your content