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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

A restaurant isn’t dropping Toast’s POS system to save money. Regulatory Requirements Create Infinite Moats Try switching away from Toast when you’ve got 50 restaurant locations with integrated POS, payments, payroll, and compliance systems. In vertical markets, you might be the only serious option.

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The Sheer Momentum You Need For an Enduring IPO in SaaS: 63% Average Growth

SaaStr

billion Business : Email and SMS marketing automation for e-commerce The company reported $473 million in revenue for 2022, a 63% increase from the previous year. Despite the pandemic’s severe impact on restaurants, Toast demonstrated resilience and adapted quickly to changing market needs with contactless solutions.

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

Jonathan Vassel, CRO at Toast helped scale the company from $20M ARR in 2017 to $1.7B+ ARR in Q1 2025 and a stunning $25B market cap. Their field reps own high-density areas (think downtown San Francisco), while inside reps cover less dense markets (suburbs of Kansas City). This creates a sustainable competitive moat.

SMB
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing.

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

Now, there’s payroll processing, payments online or in person, recurring billing, and so on — effectively expanding the market and TAM. For restaurants, it’s the back end, front end, point of sale, payroll, ERP, and workforce management. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B

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Glossary: 117 software-led payments terms to know

Payrix

Master merchant Payment facilitator that becomes the merchant of record on behalf of a network of smaller merchants (sub-merchants) or billing companies that regularly collect payments; key markets for master merchant networks include government, education, utilities, and nonprofit organizations. eCheck, PayPal, etc.)

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

These services enable you to process credit card payments online, in person, and on the go, and include everything from secure payment gateways to merchant accounts and point of sale (POS) systems. POS system – A combination of hardware and software that lets you accept in person payments and process sales on-site.