Marketing Marketplace as a Service PayPal Strategy 
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
SaaStr
MARCH 31, 2022
What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.
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SaaStr
MARCH 19, 2021
Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. Each of those, independently, are massive market cap drivers for their businesses as well.
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
FastSpring
DECEMBER 18, 2020
It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue.
Sales Hacker
MAY 22, 2020
We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. How Your Marketing Department Can Generate More SALs? Let’s be real.
Sales Hacker
JULY 18, 2018
Fortunately, there are some great tools on the market to help businesses conquer omnichannel sales. You likely already know what customers will see when they launch a search for the products or services you sell. Self-Service. Notable Clients: PayPal, Vodafone, Marks & Spencer. Customer Interactions. Personalization.
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