SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? These leads still serve as an opportunity for our team to generate pipeline.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. Which can be interpreted in simple words as: “We simply don’t know what to do next and don’t know whether what we’re doing now is a good strategy”.

B2B 71

B2B Scale Strategy Marketing 71