Chart Mogul
MARCH 5, 2019
By divvying-up your audience and applying a personalized marketing strategy to each segment, each audience will then have its own funnel, unique messaging and unique incentives to purchase. “Segmentation gets people to make decisions” Travis Logan, CTO & Co-Founder, Justuno. That’s crazy!
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.
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Intercom, Inc.
JULY 9, 2020
I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Kevin: Absolutely.
SaaStr
JULY 30, 2018
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.
SaaStr
MAY 2, 2019
And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?
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