Market Segmentation Marketing Payments Product Marketing 
User Pilot
APRIL 29, 2024
A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. How to segment customers in Userpilot.
FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.
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ProfitWell
NOVEMBER 12, 2019
Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. What are your long-term goals?
FastSpring
JUNE 22, 2022
Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?
SaaSOptics
APRIL 14, 2022
The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage. Usage-Based/Metered Pricing: Usage-based pricing aligns monetization with how customers actually consume your products and services.
SaaStr
NOVEMBER 21, 2020
How should sales and marketing work together on pricing? I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. Ultimately, what we’re building is a multi-channel commerce platform.
Outseta
JANUARY 20, 2020
I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. How the hell does that happen? We mostly succeeded.
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