Market Segmentation Marketing Payment Methods Product Marketing 
FastSpring
APRIL 13, 2023
Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.
User Pilot
APRIL 29, 2024
A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. How to segment customers in Userpilot.
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ProfitWell
NOVEMBER 12, 2019
Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. You can rely on value-based pricing to deliver products and services to different market segments. Change your pricing when it feels right, but also know when to grow with your market.
FastSpring
JUNE 22, 2022
Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Products Are Finding New Growth in the Opposite Segment. And that decision shapes their product and sales processes for the life of their company.
SaaStr
NOVEMBER 21, 2020
How should sales and marketing work together on pricing? I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. My account runs my website. What can you do to make the land as frictionless as possible?
Outseta
JANUARY 20, 2020
I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. How the hell does that happen?
ProfitWell
DECEMBER 4, 2019
Recurring payments. The software-as-a-service business model involves providing a subscription service, so you will have to worry about getting payments every month/year as opposed to only once. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. In SaaS, clients do not buy hardware.
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