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Brittleness comes from “One Thing”

A Smart Bear

Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. The product was built on a platform , and the platform changed.

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. However, you can also leverage offline distribution channels, such as magazines, newspapers, workshops, or trade shows. as well as the social media channels you’ve set up. 

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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Neil Patel

lots of visuals not too text heavy top 10 lists read crappy magazines (How to get six pack abs by exercising only 5 seconds a day!). According to Jack , “When a piece of content gets shared on a social media site, or forwarded in an email, the title is usually the only thing the reader has to go on when deciding whether or not to click.

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