10 Companies Show you their Positioning Strategy for Marketing
Upscope
JANUARY 5, 2020
April Dunford's definition: " In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers. My really crude definition : When I come across a new product I tend think "Wtf is this?
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