Remove Interviewing Remove Marketplace as a Service Remove Payment Methods Remove Product Marketing
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How Dopple Is Defining an Emerging Market

FastSpring

Doppleā€™s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. They have dimension, they have shape, they have personality.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time itā€™s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Cognotaā€™s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 164
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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We put it online, $10,000, and we started talking to our customers.

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Customer Insights to Transform Sales Conversations

Sales Hacker

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Below, weā€™ve shared the transcript of Harryā€™s interview with Rob. And joining me in the hot seat today, we have Rob Gonzalez, co-founder and CMO at Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. My account runs my website. Harry Stebbings.